Marketing kickstart

What is live on the storefront

• Homepage sales strip under the hero: Starter kits · Ajax 50% + CMS · DIY Academy (clear CTAs).
• Academy teaser section remains on the homepage (menu structure unchanged).
• Ajax 50% + CMS offer copy stays aligned with CMS Monitoring (do not break that promo).
• Starter kits hub: /pages/starter-kits (PoE, AHD, Ajax).
• Kit product titles / SEO titles cleaned for Google Shopping feed readability (drop redundant 8MP; include "Starter Kit").

Shopify Email — paste-ready flows

Shopify Admin → Marketing → Automations (or Shopify Email). Create each automation, paste subject + body. Keep branding navy + gold. Link products to starter kits / CMS / Academy — not paid social.

Your DIY Pro Security cart is waiting

Finish your kit when you are ready — no rush.

Hi {{ customer.first_name | default: "there" }},

You left items in your DIY Pro Security cart. Whenever you are ready, you can finish checkout here:

{{ abandoned_checkout.url }}

Need a complete list instead of loose parts? Browse starter kits:
https://diyprosecurity.com/pages/starter-kits

Adding Ajax? CMS monitoring unlocks 50% off Ajax gear at checkout (first month free, then $44.95/mo with a 1-year commitment):
https://diyprosecurity.com/pages/cms-monitoring

Questions before you buy? Email diyprosupport@gmail.com — we are happy to help.

— DIY Pro Security

Still looking at {{ product.title }}?

Factory-direct Titanium parts — learn first or buy a starter kit.

Hi {{ customer.first_name | default: "there" }},

You viewed {{ product.title }} on DIY Pro Security. If you are comparing options, two free next steps:

1) Open DIY Academy how-tos (cameras, network, access, intercom, Ajax):
https://diyprosecurity.com/pages/diy-academy

2) See complete starter kits sized by camera count:
https://diyprosecurity.com/pages/starter-kits

Back to the product:
{{ product.url }}

No pressure — we built this shop for patient DIY installs.

— DIY Pro Security

Your order is in — DIY Academy is ready when you are

Free how-tos so the install goes smoother.

Hi {{ customer.first_name | default: "there" }},

Thanks for ordering from DIY Pro Security (order {{ order.name }}).

While the gear is on the way, open DIY Academy for step-by-step how-tos that match what TEK hangs on real jobs:

https://diyprosecurity.com/pages/diy-academy

Useful starting points:
• IP / Dark X cameras
• AHD coax systems
• Networking
• Access & intercom
• Ajax smart alarms

Need a hand after it arrives? Email diyprosupport@gmail.com.

— DIY Pro Security

Google & YouTube channel (admin setup)

As of kickstart: the Google & YouTube sales channel is not installed on this shop (channels present: Online Store, Point of Sale, Shop, Microsoft Copilot). Product feeds are empty until Google is connected. API cannot complete Google OAuth for you — finish these steps in Admin when ready.

1. Shopify Admin → Sales channels → Add sales channel → install Google & YouTube.
2. Connect your Google account that owns Merchant Center + YouTube (business account preferred).
3. Link or create a Google Merchant Center account for diyprosecurity.com.
4. Verify domain ownership if prompted (Shopify usually handles DNS/meta for the Online Store).
5. Approve free listings / Shopping — sync the product feed. Confirm starter kits appear with the updated titles.
6. Optional: connect YouTube for free product listings / Shorts later — still unpaid; skip paid campaigns.
7. In Merchant Center, review shipping / returns / brand so disapprovals stay low while you wait on organic Shopping traffic.

After install, re-check Admin → Sales channels → Google & YouTube for sync errors. Kit titles were cleaned so the feed reads as starter kits (not vague "System" + redundant 8MP).

SEO patience path (free)

• Keep homepage CTAs pointing at Starter kits, CMS / Ajax 50%, and DIY Academy.
• Do not rebuild the Academy mega-menu — how-to links only.
• Let Academy pages accumulate topical authority; link from post-purchase email (above).
• Prefer 4K wording over 8MP in titles (already applied on AHD 4K kits).
• No paid search required to start — Google Shopping free listings after channel connect is enough for month one.

Google Business Profile (optional, free, local)

Local / Cincinnati presence for TEK + warehouse context — not social posting. Skip if you only want national e-commerce SEO.

1. Go to business.google.com and claim or create the listing.
2. Category: Security system supplier / Electronics store (pick the closest accurate category).
3. Use the real warehouse / business address TEK can verify; hours and phone that you actually answer.
4. Website: https://diyprosecurity.com — also link tekcincinnati.com only if you want install traffic separated.
5. Verify by postcard / phone / email as Google offers. No reviews campaigns needed to start.
6. Add 3–5 accurate photos of warehouse / kit packaging later — still free, still not "social content calendar."